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Полное описание книги "Discovering the Soul of Service. The Nine Drivers of Sustainable Business Success" писателя Leonard L. Berry


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Leonard L. Berry Discovering the Soul of Service. The Nine Drivers of Sustainable Business Success
 

Краткие данные о книге Discovering the Soul of Service. The Nine Drivers of Sustainable Business Success, написанной Leonard L. Berry.

Год выпуска: 2003
Издательство: Free Press
Специальная серия:

In a world where customers regard flawless products as a given service is the key differentiator between competitors in any field This wise and inspiring book by Leonard Berry our leading se

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Полное описание книги
Leonard L. Berry "Discovering the Soul of Service. The Nine Drivers of Sustainable Business Success" (2003)

In a world where customers regard flawless products as a given, service (ключ слово service) is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in services marketing and service quality to explain how great (смотрите great) service companies (ключ слово companies) meet their toughest challenge: sustaining long-term success (тег success). From Berry`s exacting (ключ слово acting) study of fourteen (тег fourteen) mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business (тег business) is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies - Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop`s Super Markets - values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee (employee в других книгах) success, acting small (в другом описании small), and brand (ключ слово brand) cultivation (тег cultivation) to drive customer satisfaction, innovation, and growth. Dedicating a chapter (chapter в других книгах) to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company. Berry`s comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.

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