Jeffrey J. Fox How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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Краткие данные о книге How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register, написанной Jeffrey J. Fox. Год выпуска: 2003 With more than 600000 books in print nationally bestselling author Jeffrey Fox is back to outfox the competition this time with counterintuitive advice on how to become a marketing |
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Jeffrey J. Fox "How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register" (2003)
With more than 600,000 books (ключ слово books) in print, nationally bestselling (тег bestselling) author Jeffrey (ключ слово Jeffrey) Fox is back to "outfox the competition" - this time with counterintuitive (ключ слово counterintuitive) advice (в другом описании advice) on how to become a Marketing (Marketing в других книгах) (смотрите marketing) genius. In his four previous bestselling business (в другом описании business) books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative (creative в других книгах) and often counterintuitive advice and features such unforgettable fundamentals as: - Make a big splash, instead of a lot of little ripples; - Always have a pipeline to the president; - Own a market, not a mill; - The long and short definitions of marketing. There are also provocative "Instant Marketing Superstar (смотрите Superstar)" challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
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