Philip Kotler Kotler on Marketing: How to Create, Win, and Dominate Markets
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Краткие данные о книге Kotler on Marketing: How to Create, Win, and Dominate Markets, написанной Philip Kotler. Год выпуска: 1999 Philip Kotlers name is synonymous with marketing His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries Now Kotler on Marketi |
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Полное описание книги
Philip Kotler "Kotler on Marketing: How to Create, Win, and Dominate Markets" (1999)
Philip Kotler (в другом описании Kotler)'s name is synonymous with market (тег market)ing (тег Marketing) (ключ слово marketing). His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers (ключ слово offers) his long-awaited, essential guide to marketing for managers (смотрите managers), freshly written based on his phenomenally successful worldwide (смотрите worldwide) lectures (lectures в других книгах) on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges (ключ слово challenges) and opportunities posed by hypercompetition, globalization, and the Internet (ключ слово Internet). Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments (смотрите segments) or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies (смотрите strategies) and tactics (в другом описании tactics) that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal. If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it. Spend a few hours today with the world's best-known marketer and improve your marketing performance tomorrow.
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