Alexander Bard, Jan Soderqvist Netocracy: The New Power Elite and Life After Capitalism
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Краткие данные о книге Netocracy: The New Power Elite and Life After Capitalism, написанной Alexander Bard, Jan Soderqvist. Год выпуска: 2002 The world will not live without logos but neither will capitalism silently take over democracy What comes next Forget capitalism and the class struggle we are witnessing the birth of a whole |
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Alexander Bard, Jan Soderqvist "Netocracy: The New Power Elite and Life After Capitalism" (2002)
The world (тег world) will not live without logos, but neither will capital (смотрите capital)ism (capitalism в других книгах) silently take over democracy. What comes (в другом описании comes) next? Forget capitalism and the class struggle, we are witnessing the birth of a whole new world. The digital (в другом описании digital) revolution (тег revolution) is, in fact, changing things far more dramatically then the hype-mongers of tech Internet (смотрите Internet) ever imagined - only not in the way that they and their investors hoped. The move from a society (тег society) dominated (смотрите dominated) by print and broadcast mass media (media в других книгах) to the age of interactivity is at least as dramatic as the move from feudalism to capitalism. After capitalism comes attentionalism. Those (ключ слово Those) (тег those) who can harness global networks (смотрите networks) of information (смотрите information) and master new forms of communication will control (ключ слово control) business (в другом описании business), finance and legislation, forming the new business and government elites. They will inherit (смотрите inherit) the power (power в других книгах); they are the Netocracy (тег Netocracy). Driven by the Internet and mobile communications (смотрите communications), networks are turning into the major means (смотрите means) of doing business, organising (смотрите organising) action, getting knowledge; the organising principle for the information age. Simply put, networks will make the world go round. So controlling (controlling в других книгах) the networks of this world will soon count for more than controlling the capital. Manuel Castells has described the Internet as the most extraordinary technological revolution in history. But he also suggests it is as underdeveloped social (в другом описании social)ly as it is overdeveloped technologically. The societal implications of the communications revolution are going to hit soon. Netocracy predicts what they will be, where the power will flow and draws some remarkable conclusions about life after capitalism. And who will have the power in a world dominated by networks? The Internet has often been touted as a radically decentralized unpredictable phenomenon thriving beyond the control of individuals, corporations or governments. In Netocracy , Bard and Soderqvist show that the transparent and non-hierarchical society proclaimed by the enthusiastic early Internet pioneers is one of the greatest myths of the information age. Future society will be hierarchical. It will be divided - but not along lines of wealth and academic merit. Capitalist structures will be broken down. Power will not lie with those who own the means of production, but with those who sort and provide information: "It is the people (смотрите people) who can create and sustain attention that are the Netocracy, the new holders of power, not those who simply supply capital. "People who can manipulate networks and the information that runs through them will inherit the future. These are the netocrat (netocrat в других книгах)s. The netocracy consists of people with excellent social skills and a talent for the adept manipulation of information. Those without this ability to use the new interactive media technology to their advantage will form the lower classes of the digital age. The netocrat has created and not inherited his social identity. He/she is self-made in the most fundamental meaning of the word. The netocrat has money but it is a means and not an end goal. He/she outsmarts the capitalist by ruling the networks that now rule the world. The netocrat is an artistic and political manipulator who has turned networking into an artform.
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